Applying Project Principles to New Product Development and Launches
Duration: 2 days
Target Audience: Teams responsible for managing the product life cycle, especially those involved in developing and launching new products. This includes Product Managers, Marketers, PR and Communications roles.
Key Learning Outcomes
- Learn how to develop and use a structured methodology for your product development life cycle.
- Practice using key tools and techniques that will help you improve the delivery of a new product from design through to launch.
- Learn how to control the project through it’s key stages and how to stay on top of multiple projects happening at the same time.
- Understand how to improve your management of key project stakeholders and to reduce risks in the product life cycle.
- Formalise your project life cycle for product development and reap the benefits of reduced time to market, on-budget product delivery, reduced risk and greater professionalism.
Course Delivery
- Theory: Latest best practice
- Team discussions
- Individual and group exercises
- Case studies
- Technique application practice
- Personal action planning
Course Outline: Applying Project Principles to New Product Development and Launches
DAY 1
Introduction to Project Management
The difference between Business As Usual and Project Work
Why New Products/Services Fail
Roles and Responsibilities of Product vs Project Managers
Formalising The Project Life Cycle
Typical Project Life Cycle
The Product Life Cycle
Standardising Your Project Stages
Three Key Tools for New Product Development Projects
Positioning Statement Generator
Proposition Generator
Values Generator
Fundamentals of Project Planning
Establishing the Business Case
Preparing the Project Scope and Objectives
Capturing Planning Assumptions
Structuring the Project Team
DAY 2
Project Activity Scheduling
Developing the Work Breakdown Structure
Creating the Network Diagram
Establishing the Critical Path
Controlling the Project
Risks and Issues Management
Scope Change Control
The CAIR Log
Managing Multiple New Product Launches
Product Launch Checklist
Stakeholder Management
Identifying the Stakeholders
Developing a Stakeholder Engagement Plan
Preparing a Communication Plan
Sustaining Success
The Project Review
Habits of Successful Project Managers
Action Planning and Closing Remarks